FUL
FUL® comes from Spirulina, a blue-green algae long embraced as a powerful source of nutrition. Before FUL® found its way into your refreshing drink, its ancestors helped give rise to life on earth billions of years ago.
FUL® has been pioneered by a team of leading food scientists and passionate climate supporters who have figured out a highly sustainable process to extract Spirulina’s rich nutrients… without the *strong* taste
True to its life-enabling roots, FUL® belongs to a new category of food – “climate positive.” We consider the climate to encompass the earth and its life forms, which we strive to proactively benefit through FUL®’s product properties and the way it is produced
Climate Positive for our Planet
Breathing Life into Our Planet
For billions of years, the Spirulina (and broader group of algae) underlying FUL® has been gobbling up CO2 and converting it into essential oxygen and nitrogen – sustaining life on earth. In fact, algae are responsible for producing over half the oxygen we breathe.
It’s the original superhero, and you have it to thank for giving rising to the life around you today.
Refreshing Our World
We don’t just want to “do less harm” – FUL® aims to proactively benefit the planet.
FUL® actually converts more CO2 (into oxygen! and nutrients!) than it emits in the production process. Think about it this way: producing what we eat and drink typically produces CO2 (in fact, the food industry is among the worst culprits of these greenhouse gas emissions), but FUL’s model flips this concept on its head. Rather than nutrient production serving as a source of CO2 emissions, CO2 becomes a main source for our nutrient production.
We call this “CO2 recycling” because our spirulina is grown using CO2 that would have otherwise been emitted into the atmosphere by other industrial processes like beer brewing.
FUL® also doesn’t require arable land (leaving land available for other purposes such as restoring natural ecosystems), fertilisers, pesticides, or considerable fresh water and therefore avoids a lot of the damage that current sources of popular nutrition cause our earth: deforestation, biodiversity loss, desertification and fresh water usage & pollution.